Journalism for a digital audience

What is journalism for a digital audience?

As a journalist you want your work to be seen by the widest possible audience. In the past, the reach of a UK regional or even national title was limited but now material is online, it can be accessed from around the world.

This module builds on the skills you learn in the essential journalism module, giving you the experience you need to be an audience-focused digital journalist in a multimedia newsroom.

Catering for a digital audience involves knowing your way around a website CMS, enhancing the user experience, interacting with the audience, making the most of illustrations/video and developing brands.

What will we teach you?

We’ll teach you how to reach audiences in digital spaces, how to use social media and SEO as a journalist, and how to make the most of the many digital tools at our disposal.