‘How to be a Journalist’ is a free podcast for aspiring journalists, hosted by Plamedi Mbungu.
Early-career journalist Plamedi seeks the wisdom of more experienced journalists from all corners of the industry.
His laid-back interview style sees journalists talk candidly about their routes into the media and share a whole bunch of advice for starting out.
The podcast brings together a series of stories from a range of journalists to show the variety of ways ambitious journalists can land their dream job.
The Observer sports reporter George Simms
Hear insights about George’s current role, experience covering major sporting events like the Tour De France and Australian Open.
NA20: PodX chief revenue officer Matthew Sherry
Hear insights about Matthew’s pivot into the world of business founding both Platform Media and Gridiron Magazine, time working as a sports journalist for the Press Association.
Former BBC Newsnight producer and keynote speaker Sam McAlister
Hear insights on how Sam helped deliver one of the most explosive interviews of the century exposing disgraced Prince Andrew, time working at the BBC, and how her best-selling book ‘Scoops’ became a hit Netflix film.
NA20: James Toney and Richard Parsons
In our first 20th anniversary special of ‘How to be a Journalist’ our guests for this week’s episode of the pod are pivotal in the story of News Associates.
Grace and Plamedi’s 2025 podcast breakdown
In a How to be a Journalist-first, Grace, the producer behind the pod interviews Plamedi as 2025 comes to an end.
Senior podcast producer Anna Staufenberg
Hear insights on Anna’s work on Al-Jazeera’s ‘True Crime Reports’ podcast series covering stories from the Global South and beyond, time on her NCTJ qualification with News Associates and tips and tricks for breaking into the world of podcasts and documentaries.

