What is PR and communications?
Public relations refers to the management of communications between organisations and the public.
PR and communications professionals have the role of building, maintaining and managing the reputation of clients across different industries including business, politics, and entertainment.
PR and communications for journalists is a compulsory module on the following course only:
NCTJ Diploma in Multimedia Sports Journalism (full-time/35 weeks, London & Manchester)
NCTJ Diploma in Multimedia Journalism (part-time/40 weeks, London & Manchester)
What will this module teach me?
This module will enable trainee journalists to understand some of the methods employed by PR staff with whom they will come into contact.
It will also help to prepare you to work at a junior level in public relations and use professional techniques and tools to produce a basic PR campaign and create accurate and effective news releases suitable for publication in a variety of media outlets.
Happy I secured some good coverage for my first press release. Here’s an example 🎉 https://t.co/hQxFz61anD
— Olivia Devereux-Evans (@oliviadwhich) April 19, 2024
How is this module assessed?
A two-hour online exam where you are required to produce a basic campaign strategy, including key messages and detailed tactics and produce a 300-word news release targeted at the local media.
Personal news alert…
Really proud to be named amongst @SportIndustry‘s NextGen Leaders for 2020 – exciting year ahead and congrats to the rest of the group!
Huge thanks to everyone at @SaintsRugby for their support 😇#SINextGen https://t.co/aE4eXF8v44
— Jack Miller (@IAmJackMiller) October 3, 2019
See more about how you are assessed here.