What is PR and communications?
Public relations refers to the management of communications between organisations and the public.
PR and communications professionals have the role of building, maintaining and managing the reputation of clients across different industries including business, politics, and entertainment.
PR and communications for journalists is a compulsory module on the following course only:
NCTJ Diploma in Multimedia Journalism (remote part-time/18 months)
Why is it important for journalists to know about PR and communications?
There is more to the media industry than just journalism, and this module will develop a wider understanding of the methods and objectives of PR and communications professionals.
Knowledge and experience in public relations and communications is helpful for any career in journalism or the wider media industry.
PR and communications for journalists shows a different side of the media and will also develop your knowledge of social media – an area of exponential growth in journalism jobs.
And here’s our first panel! PR – Journalists’ friend or foe? With @Guto_Harri, @FunmiOlutoye and @PaulMorganrugby.
Let’s go! #JournoFest 🎉 pic.twitter.com/pndueHxaWr
— News Associates (@NewsAssociates) March 16, 2019
How do we teach PR and communications?
The programme of study includes producing a campaign strategy, creating accurate news releases, understanding legal and ethical issues surrounding PR, and how to use social media to deliver PR objectives.
A couple of months late on this but buzzing to have joined @Argyle as Comms Manager. Great to be back in football, especially at such an ambitious and forward thinking club. Football friends old and new feel free to get in touch 🙌🏻 pic.twitter.com/V1DKbEUXDy
— Ally Cliffe (@AlastairCliffe) June 22, 2023
See more about how you are assessed here.